Web Design & Assets
In this section, unlike others, you will find links to work I have done for other employers. This work will include building the page itself with HTML, CSS and user interface plugins. It will also include the assets (graphics) I made for those pages, and the content I wrote for those pages.
Social Media Posts and Graphics
This banner was made because the twitter account needed a more unique and artistic touch to allow it to immediately catch the audiences attention and give off a professional aesthetic.
A graphic and tweet I made to promote the HCT Meter. The blues are useful as they are associated with our brand. I tinted the light to blue to help the meter fit into the image. The words involved were also my own.
A graphic and tweet I made to promote the HCT Bundle. I used the colours from the HCT kit itself (white and brown), plus some tertiary colours such as yellow and yellow-orange, which have an autumn association. The words involved were also my own.
These were made just to see how our audience would react to more inspirational content. I used different approaches to both images to see if it could generation more traction.
Web Pages and Assets
I did not create the whole GlucoRx Home page. However, I did create all the sliders involved using a combination of Photoshop and Slider Revolution. I amended most of the product links, added multiple links to the primary navigation bar and footer menus, as well as fix/debug various issues with the homepage.
Due to the different limitations of these websites, I found I had in someways more freedom on the Keto website, and thus I was able to integrate a more dynamic background. I designed and created this page completely.
I designed and created this page, and all the graphics involved apart from the products which were assets given to me. We were looking for a way to improve the shop, using a fewer number of items in the shop, but making each individual item stand out more.
I was given complete creative freedom to design the assets on this page outside of the FAQ which was reused from another page. The graphics were designed and created in Photoshop. The wording is mostly my own (such as 'Welcome to the club.', 'More than a diet, a way of life.' and the Keto member tiers), outside of the Keto Club name which was a joint effort in the marketing team, and the wording in the FAQ.
Just like the Keto website, this shop is controlled by an established theme which is involved in the whole website. I helped manage the product store by adding images, adjusting the values/variables/attributes of products and adding various links, pop-ups and advertising techniques around the website to pull more customers to the shop.
Everything on this web page was written and created by myself. The table to separate each element out to make it easier to read and understand. The graphic to add an extra amount of quality and effort to the page.
Everything on this web page was written and created by myself, outside of the stock image used at the bottom. The information is a little more spread out on this contact us page, as well as more prominent focus on the social media buttons.
Everything on this page was created by myself, however most of the writing came from assets provided to me. Due to the limitations of this website, there is a background image permanently set on each page. The only way to add a background image to a new page was to create an image, and then add images overlaying that intial image in absolute position, then resize for different screen sizes as required. Everything was mapped in photoshop to minimize the amount of resizing required. The colours involved are the campaign colours.
The Lets Talk Diabetes campaign page was entirely written by myself, as well as all the assets on this page outside of the videos. The banner at the top was a simple amalgamation of all the videos, cropped and merged together. The print assets were all created by myself using stock photo references, and maps. All the facts used in each image were taken from another source provided to me.
An event to celebrate the Surrey Half Marathon. Everything on this page was written by myself, the assets were provided to me.
An event at Aldershop FC sponsored by GlucoRx. The wording is my own. The middle image/button is a 'photoshopped' image, everything else was provided to me.
The Gold and Silver Subscription pages and all subsequent pages linked within them were created entirely by myself outside of the FAQ section, which was reused from another area of the website. I had complete creative control over the look of these areas. The wording of each page was a team effort within the marketing team. I also named the subscription plan.
Print & Online Assets
All these assets were created for the LetsTalkDiabetes campaign. As this campaign will be continuous from now on, I decided to use a different colour scheme so the page and message stands out against our regular colour scheme. Most of the wording was provided to me, however some of the wording which do not involve facts are my own. I very much enjoyed creating these.